What Is Answer Engine Optimization (AEO)?
Traditional SEO isn’t enough anymore. AEO (Answer Engine Optimization) ensures your website is chosen and cited by the next wave of search: AI chatbots, virtual assistants, and answer engines.
What Is Answer Engine Optimization (AEO)?
Traditional SEO isn’t enough anymore. AEO (Answer Engine Optimization) ensures your website is chosen and cited by the next wave of search: AI chatbots, virtual assistants, and answer engines.
AEO: Make Your Brand the AI’s Answer
Answer Engine Optimization (AEO) is the process of optimizing your website so AI-powered search engines—like ChatGPT, Gemini, Perplexity, Claude, Alexa, and others—can find, understand, and quote your content as the best answer to user questions.
- Why Does it Matter?: In 2025, 1 in 3 online searches are answered directly by AI, not by links. If your business isn’t optimized for AEO, you’re missing out on traffic, trust, and sales.
Why AEO Matters in 2025 and Beyond
- AI is the new gatekeeper: AI chatbots and assistants are now the “front door” to search.
- Answer boxes > search rankings: Being the answer means more clicks, leads, and brand authority.
- AEO = future-proofing: Google and Bing are moving to Search Generative Experience (SGE). AEO puts you ahead of the curve.
Results That Speak for Themselves
Teton Gravity Research
576% Increase in Sales
We improved their Shopify store, ran focused paid media ads, and boosted conversion rates.
Payless ShoeSource
35% Increase in Online Conversion Rate
We made the checkout process smoother and improved product pages for an easier shopping experience.
Payless ShoeSource
50% Growth in Customer Retention
We built a custom WordPress site with WooCommerce and used personalized email campaigns to build loyalty and repeat sales.
Sweet Life Cake Supply
220% Boost in Online Sales
We moved the site from Shift4Shop to Shopify, improved user experience, and added apps to improve conversion rates.
Tot Talk
300% Increase in DTC Sales
We used SEO and email marketing to raise online sales after moving to Shopify.
Teton Gravity Research
14% Growth in Email Lists
Using smart email campaigns and custom content, we grew their subscriber list and saw more engagement and sales.
Our Answer Engine Optimization (AEO) Services
AEO Audit & Opportunity Report
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Analyze your current visibility in AI answers (ChatGPT, Gemini, Perplexity, Claude, and voice assistants)
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Identify questions your brand should own in your industry
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Competitor audit: see where they’re getting cited but you’re not
Content & Structured Data Optimization
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Rewrite and restructure landing pages, FAQs, and product pages in a “question + concise answer” format
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Add and validate advanced schema markup: FAQPage, HowTo, Speakable, Product, Organization, Review, and more
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Optimize for both featured snippets and answer engine parsing
Answer Cluster Strategy
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Build clusters of related content around high-value commercial questions (not just keywords)
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Map and internally link all answer pages for maximum crawlability
AEO Technical Excellence
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Site speed, crawlability, and mobile-friendliness audit
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Voice search optimization: conversational phrasing, long-tail Q&A
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Accessibility improvements (AI loves accessible sites!)
Ongoing AEO Monitoring & Updates
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Monthly reporting on answer presence in leading AI engines
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Quarterly refreshes of content and schema to adapt to evolving AI algorithms
Custom Chatbot Training
- Fine-tune internal chatbots to quote your content as a “source of truth”
- Test and monitor how leading chatbots respond to your brand queries
