Product Design
CLIENT
DEL TORO FOOTWEARΒ
DURATION
2017-2018
Market Research
Internal Customer Data and Industry Trend Reports
BRIEF
As lead designer I was tasked with designing collections based on trends and market research
From initial concepts to production ready files
Women’s Collection in collobration with Moda Operandi
A capsule collection that was launched on Moda Operandi’s E-commerce site. Theme was centered on the idea of snacks and food leading to fun and interesting embroideries. Created initial vector artwork and coordinated with production on embroidery files and overall material choices.
Men’s Collection in collobration with Moda Operandi Men’s
A capsule collection that was launched on Moda Operandi’s Men’sΒ E-commerce site. Theme was centered around the “jet-set” lifestyle, designs that would appeal to the lover of classic menswear. A luxurious black velvet slipper with a globe trotting map design to illustrate the concept that whoever owns these slippers spends more time on the jet than on ground.
SPRING/SUMMER 2018 MEN’S
Designed Men’s S/S 18 Collection using Customer Data and industry reports to put together a minimal but elegant offering for 2018. Customer Data showed the immense popularity of our “Navy Camo” print and “Leopard” Pony Hair material reinterepted here in a modern tennis sneaker silhouette. Along with an “off-white” suede offering for a clean and simple option whether you feel casual or refined.
